AI-Powered Coaching Platform

Find the right coach
in less than 60 seconds.

Don't search. Ascend.

Verified coaches. Intelligent AI matching. Seamless booking.
One platform β€” 1:1 coaching, online education, AI advisor
and enterprise solutions. Across 12 coaching verticals.

Find My Coach β†’ Join as a Coach
<60s
To find your
perfect match
12
Coaching
verticals
6
AI match
dimensions
ICF
Verified
credentials
Your Top Matches Matched in 47s
AK
Ana KovačeviΔ‡
Leadership Β· ICF-PCC
97%
MH
Marko Horvat
Career Acceleration
91%
SP
Sara Perić
Executive Performance
88%
€0
platform fee to start
13%
market CAGR
βœ“ ICF-Verified Coaches
πŸ€– AI Compatibility Matching
⚑ Match in <60 Seconds
πŸ”’ Stripe Secure Payments
πŸŽ“ Online Education
🌍 Global · Online from Day 1
The Platform

Everything you need to grow.
One platform. Four pillars.

Ascendic is not just a coaching directory. It is a complete ecosystem for growth β€” for individuals, coaches, and enterprise teams.

🎯

1:1 Coaching

AI-matched sessions with verified coaches. Book, pay, and connect β€” all in one seamless flow. No cold outreach.

Coming Soon πŸŽ“

Online Education

Coach-led courses, workshops, and group programmes. Learn at your pace or join live cohorts across all 12 verticals.

Coming Soon πŸ€–

AI Advisor

Your personal AI guide β€” available 24/7. Get personalised recommendations, track your progress, and prepare for sessions.

🏒

Enterprise

Managed coaching programmes for HR teams. Central dashboard, ROI measurement, and governance layer. Built to scale.

AI Advisor

Your personal growth
advisor. Always on.

The ASCENDIC AI Advisor is not a chatbot β€” it is a personalised intelligence layer built on top of your coaching journey. Available 24/7, between sessions, before decisions, and whenever you need clarity.

πŸ’‘

Goal Clarification

Helps you articulate what you actually want before your first session β€” so you get more from every minute with your coach.

πŸ“Š

Progress Tracking

Tracks your milestones, session notes, and action items β€” surfaces patterns you and your coach might miss.

πŸ”

Coach Match Refinement

Learns from your sessions and refines future matches β€” getting smarter the more you use the platform.

🎯

On-Demand Guidance

Ask anything between sessions. The AI draws from your coaching context to give relevant, personalised answers.

πŸ€–
ASCENDIC AI Advisor
Online Β· Ready to help
Hi! I've reviewed your last session with Ana. You mentioned wanting to improve executive presence β€” shall we explore that before your next call?
Yes, I have a board presentation next week and I'm nervous about it.
That's a great opportunity to apply what you discussed. Based on your goals, I'd suggest focusing on 3 things: opening framing, handling questions, and body language under pressure. Want me to prepare a briefing for your next session with Ana?

AI Advisor is available in the ASCENDIC app Β· Launching with platform MVP

Online Education

Learn from the best.
At your pace or live.

Beyond 1:1 coaching β€” ASCENDIC hosts coach-led online courses, live workshops, and group programmes. All verified. All structured. All on one platform.

πŸ†Live Cohort
Leadership Development

Executive Presence Masterclass

6-week live programme. Small group coaching with ICF-certified leadership coaches.

⏱ 6 weeksπŸ‘₯ 12 max€490
πŸš€Self-Paced
Career Acceleration

Career Pivot Blueprint

Self-paced video course. 8 modules covering positioning, interviews, and salary negotiation.

⏱ 8 modules♾️ Lifetime€149
🧠Coming Soon
Burnout & Recovery

Resilience Reset Programme

4-week guided programme combining video lessons, AI advisor check-ins, and group support.

⏱ 4 weeksπŸ”” Notify me€290

Coaches can create and sell their own courses directly on the platform. Revenue share model β€” you keep 80%.

Create Your Course
Enterprise

Coaching at scale.
For your entire team.

HR teams get a central dashboard to manage coaching programmes across the organisation β€” with full ROI measurement, governance, and compliance built in.

πŸ“Š

Central HR Dashboard

Manage all coaching programmes, track utilisation, and measure outcomes from one place.

πŸ“ˆ

ROI Measurement

Quantify the impact of coaching investment with structured outcome data and reporting.

πŸ”’

Governance & Compliance

GDPR-compliant data handling, coach vetting, and confidentiality protocols built for enterprise.

🎯

Managed Coach Matching

AI-assisted matching tailored to company culture, L&D goals, and individual employee needs.

$103B
Corporate L&D market
25M
People in Phase 1 market
30-40%
Coach time saved on admin
Phase 3
Enterprise launch

"Enterprise coaching is growing fast as companies invest in leadership development and employee wellbeing β€” but it remains manually coordinated, expensive, and hard to scale."

β€” ASCENDIC Market Analysis 2025

Request Enterprise Demo
The Problem

Finding the right coach
is harder than it should be.

For clients, coaches, and enterprise teams β€” the current experience is fragmented, slow, and trust-poor. The coaching market is large and growing, but the infrastructure has not kept pace.

70%

Interested clients never complete a booking

Discovery depends on word-of-mouth, Google, and social media. No objective matching, no transparent pricing, no structured way to evaluate fit.

50%

Coaches have no structured online presence

Half of all coaches operate without a professional digital presence β€” invisible to the clients who need them most.

30–40%

Coach time lost to admin & operations

Calendly, Stripe, Zoom, Notion β€” no unified workflow. Coaches spend nearly half their time on admin, not coaching.

Investor takeaway: The coaching market is large and growing β€” but the infrastructure supporting it has not kept pace with demand.

The Solution

One platform.
Two sides.
Better for everyone.

Ascendic connects clients with the right coach and gives coaches the tools to run their practice β€” in one seamless experience.

πŸ”

Coach Discovery

Structured profiles, verified credentials, and clear specialisations β€” not Google searches.

πŸ€–

AI Compatibility Matching

6-dimension engine β€” goal, style, frequency, budget, language, availability β€” ranked by weighted compatibility score.

πŸ“…

Booking & Payments

Seamless scheduling and secure Stripe payment β€” built in, not bolted on. Coach gets paid automatically.

βš™οΈ

Coach Workflow Tools

Client management, session tracking, reporting β€” all in one place. Replace 5+ tools with one platform.

How AI Matching Works
1
Structured Intake
Client answers 6 key questions β€” goals, style, budget, availability, language
2
AI Analysis
Engine scores compatibility across 6 weighted dimensions simultaneously
3
Top 3–5 Matches
Ranked by compatibility score, with verified ICF profiles
4
One-Click Booking
Select, pay via Stripe, confirm β€” all in under 60 seconds
5
Continuous Learning
Post-session data refines the model over time via ICF frameworks
Trained on ICF competency frameworks Β· Improved through real outcome data Β· GDPR compliant
12 Verticals

12 Verticals of Human Optimization.

MVP launches with the highest-demand verticals: Leadership, Career, and Sports Performance. All 12 available at full launch.

MVPπŸ†

Leadership Development

MVPπŸš€

Career Acceleration

MVP⚑

Sports Performance

πŸ’‘

Startup & Founder Coaching

🧠

Psychology & Therapy

🌿

Burnout & Recovery

πŸ₯—

Health & Nutrition

πŸ•ŠοΈ

Mindfulness

❀️

Relationships & Family

πŸ“ˆ

Wealth Psychology

🌱

Youth Development

πŸ€–

AI & Hybrid Coaching

How It Works

From intake to session
in minutes, not weeks.

1

Client Intake

Short questionnaire β€” goals, style, availability, budget.

2

AI Matching

3–5 compatible coaches surfaced in under 60 seconds.

3

Coach Selection

Review verified profiles and select your preferred coach.

4

Book & Pay

Session booked and paid via Stripe in one seamless flow.

5

Session & Growth

Connect, track progress, AI advisor supports between sessions.

For Clients

Find a verified, compatible coach in minutes. No guesswork, no cold outreach, no wasted consultations.

  • Structured AI matching based on goals and style
  • Transparent profiles and pricing
  • One-click booking and secure payment
  • AI advisor between sessions
  • Access to online courses and group programmes

For Coaches

Spend less time on admin. More time coaching. Build and monetise your practice on one platform.

  • Automated booking and Stripe payment processing
  • Client history and session tracking in one place
  • Visibility to new clients β€” no paid advertising needed
  • Create and sell online courses (you keep 80%)
  • Clear commission structure β€” 12.5% per session
Market Opportunity

A large market.
A clear entry point.

Ascendic enters through individual coach-client matching and expands into enterprise and adjacent verticals over time.

$5.34B
↑ 13% CAGR Β· Entry Point

Individual Coaching

Global market today. Less than 0.5% transacted through structured digital platforms.

$103B
Phase 3 Target

Corporate L&D

Enterprise coaching growing fast. Companies investing in leadership development and wellbeing.

25M
Phase 1 Region

First Focus Market

Croatia, Slovenia, Austria, northern Italy. Strong coaching culture, well-connected VC ecosystem.

Phase 1
Croatia Β· Slovenia Β· Austria Β· N. Italy
β†’
Phase 2
DACH Β· UK
β†’
Phase 3
Nordics Β· EU Β· English-speaking markets
Business Model

Revenue that grows
with every session.

Ascendic earns when coaches and clients transact. Subscription and enterprise revenue layers in as the platform matures. Simple, transparent, usage-driven.

Core β€” Year 1

Transaction Commission β€” 12.5%

12.5% on every session booked. Automated via Stripe. Coaches receive 87.5% of session value directly to their account.

Target: €150–300 avg session Β· €18–37 revenue per session Β· Coach paid within 7 days
Recurring β€” Year 1

Coach Subscriptions

Basic (free) Β· Professional €29/mo Β· Premium €79/mo. Enhanced visibility, analytics, booking tools, and priority matching.

Break-even projected at Month 12 Β· 150+ active coaches Β· No lock-in contracts
Education β€” Year 2

Online Courses & Programmes

Coach-led courses sold through the platform. 80% revenue to coach, 20% to ASCENDIC. Coaches set their own pricing.

Revenue share model Β· Coaches own their content Β· ASCENDIC provides hosting and payments
Phase 3

Enterprise Contracts

Fixed-fee contracts with HR teams. Managed programmes, reporting dashboards, team access, and compliance features.

Addresses $103B Corporate L&D market Β· Long-term recurring contracts
The Team

Led by operators.
Grounded in the domain.

Built by founders who are the target market β€” professional women who navigated coaching decisions as clients and found the process frustrating, slow, and opaque.

PH
Petra Mesarić Horvat
CEO & Co-Founder

Executive MBA. Former Roland Berger Consultant. Led a €20M+ manufacturing business with full P&L. 13+ years across strategy consulting, business development, and senior leadership. Berkeley / Harvard executive education.

Roland BergerBerkeley / HarvardStrategy & OpsP&L Leadership
MJ
Magdalena Jaklin
CMO & Co-Founder

10+ years in Growth Marketing and GTM Operations. Built B2B pipelines and led marketing for companies with €50M+ revenue. Deep expertise in CRM strategy, digital performance marketing, and demand generation.

Growth MarketingB2B PipelineGTM OpsCRM Strategy
NH
Nick Horvat
Advisor Β· Domain Expert

BSc Sport Science Β· MBA. Elite WTA & Olympic coach β€” Donna VekiΔ‡, Borna Δ†oriΔ‡, Mario AnčiΔ‡. 15+ years at the highest professional level. Provides warm international coach network and product credibility.

WTA Β· Olympic15yr NetworkICF FrameworkDomain Expert
Traction & Milestones

Pre-launch. Foundations in place.

Platform architecture defined. Coach network identified. B2B relationships in progress. Market thesis validated through ICF 2024 and Mordor Intelligence research.

Month 4

MVP Live

50+ coaches onboarded Β· First 200 sessions Β· Product-market fit signals

Month 8

MRR Growth

150+ active coaches Β· €50–80K MRR Β· First enterprise pilot signed

Month 12

Break-even

Unit economics validated Β· Series A preparation begins

Month 18

Series A

DACH expansion Β· 500+ coaches Β· International scale

βœ“ Platform Architecture

Full MVP scope defined and documented. 90-day build timeline scoped with development partner. Fixed-price contract model.

βœ“ Coach Network

30+ coaches pre-identified through Nick Horvat's 15-year network at Olympic, Grand Slam, and corporate level. Day 1 supply secured.

βœ“ Market Validated

Validated through ICF 2024 and Mordor Intelligence. Problem confirmed through direct coach and client interviews.

Pre-Seed Round
€250,000

Raising to build and validate β€” not to scale prematurely. Every euro allocated to one of three outcomes: build the product, acquire first users, survive to prove the model.

Pre-Seed Convertible or Equity Target Close: Q2 2026
60%
Platform Development
€150,000
25%
Go-to-Market
€62,500
15%
Operations & Runway
€37,500
Start a Conversation β†’

Confidential · Not for distribution · Prepared by Petra Mesarić Horvat, CEO & Co-Founder

Mobile App

Your coaching journey.
In your pocket.

The ASCENDIC app brings everything together β€” find coaches, book sessions, access your AI advisor, and follow your online courses. iOS and Android. Launching with platform MVP.

Coming Soon Β· iOS & Android
ASCENDIC
97%
91%
88%
πŸ€– AI Advisor
BOOK YOUR SESSION β†’
🍎
Download on the
App Store
β–Ά
Get it on
Google Play
Get In Touch

Let's start the right conversation.

Whether you're a client looking for a coach, a coach wanting to join the platform, an investor interested in the opportunity, or an enterprise team exploring solutions.

Email
petra.mesarichorvat@ascendic.ai
Website
ascendic.ai
Raising
€250,000 Pre-Seed Β· Q2 2026

"Don't search. Ascend."

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